{"id":8672,"date":"2020-09-23T13:11:25","date_gmt":"2020-09-23T13:11:25","guid":{"rendered":"https:\/\/www.valparaisocreativo.cl\/?p=5201"},"modified":"2021-12-25T18:57:01","modified_gmt":"2021-12-25T18:57:01","slug":"ministerio-de-las-culturas-estrena-programa-gratuito-de-e-commerce-y-marketing-digital-para-agentes-culturales","status":"publish","type":"post","link":"https:\/\/dev.antudigital.cl\/sites\/vc\/ministerio-de-las-culturas-estrena-programa-gratuito-de-e-commerce-y-marketing-digital-para-agentes-culturales\/","title":{"rendered":"Ministerio de las Culturas estrena programa gratuito de E Commerce y Marketing Digital para agentes culturales"},"content":{"rendered":"<p>Hasta el 30 de septiembre puedes inscribirte en la primera versi\u00f3n del programa formativo del Ministerio de las Culturas, las Artes y el Patrimonio, enfocado en herramientas de comercio electr\u00f3nico para el sector art\u00edstico y cultural. Esta es una de las medidas gubernamentales para poner a disposici\u00f3n conocimientos que permitan potenciar proyectos.<\/p>\n<p>El programa es en modalidad E-Learning, con tres cursos:<strong>\u00a0Introducci\u00f3n al E-Commerce; Plataformas de Comercializaci\u00f3n y Marketing Digital<\/strong>. Todo ser\u00e1 en l\u00ednea, con posterior certificaci\u00f3n. Seg\u00fan Consuelo Vald\u00e9s, Ministra de las Culturas, las Artes y el Patrimonio, Consuelo Vald\u00e9s, coment\u00f3 que \u00abCon este programa ponemos a disposici\u00f3n nuevas herramientas, competencias y conocimientos para los agentes culturales de todo el pa\u00eds. Con estas capacitaciones aprender\u00e1n desde lo m\u00e1s b\u00e1sico, a contenidos m\u00e1s avanzados sobre el comercio electr\u00f3nico , el uso de plataformas de comercializaci\u00f3n y desarrollo de estrategias de marketing\u201d.<\/p>\n<p>Los cursos que se dictar\u00e1n en la siguiente convocatoria son:<\/p>\n<p><strong>INTRODUCCI\u00d3N AL E-COMMERCE<\/strong><\/p>\n<ul>\n<li>\u00bfQu\u00e9 es el Comercio Electr\u00f3nico?<\/li>\n<li>Ventajas y Nuevos desaf\u00edos del\u00a0e-commerce<\/li>\n<li>Modalidades y Modelos de Negocio Digitales<\/li>\n<li>Conceptos fundamentales del Marketing<\/li>\n<li>El Comercio Electr\u00f3nico de Libros<\/li>\n<li>El Comercio Electr\u00f3nico de la Artesan\u00eda<\/li>\n<li>El Comercio Electr\u00f3nico de las Artes Visuales<\/li>\n<li>El Comercio Electr\u00f3nico del Dise\u00f1o y la Ilustraci\u00f3n<\/li>\n<\/ul>\n<p><strong>PLATAFORMAS DE COMERCIALIZACI\u00d3N<\/strong><\/p>\n<ul>\n<li>Los\u00a0marketplaces\u00a0y Mercado Libre<\/li>\n<li>Las\u00a0tiendas virtuales\u00a0y Shopify<\/li>\n<li>El uso comercial de las Redes Sociales<\/li>\n<li>Plataformas de\u00a0Streaming<\/li>\n<\/ul>\n<p><strong>MARKETING DIGITAL<\/strong><\/p>\n<ul>\n<li>El Plan de Marketing Digital<\/li>\n<li>Estrategia SEO (Search Engine Optimization)<\/li>\n<li>Estrategia de Social Media<\/li>\n<li>Estrategia de Publicidad en medios pagados<\/li>\n<li>Estrategia de Marketing Relacional<\/li>\n<li>Estrategia de Contenidos<\/li>\n<li>Estrategia de email Marketing<\/li>\n<li>El Plan de Acci\u00f3n<\/li>\n<\/ul>\n<h3>Las inscripciones para los cursos estar\u00e1n disponibles hasta el 30 de septiembre en:\u00a0<a href=\"https:\/\/economiacreativa.cultura.gob.cl\/\">https:\/\/economiacreativa.cultura.gob.cl<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Hasta el 30 de septiembre puedes inscribirte en la primera versi\u00f3n del programa formativo del Ministerio de las Culturas, las Artes y el Patrimonio, enfocado en herramientas de comercio electr\u00f3nico para el sector art\u00edstico y cultural. Esta es una de las medidas gubernamentales para poner a disposici\u00f3n conocimientos que permitan potenciar proyectos. El programa es [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ministerio de las Culturas estrena programa gratuito de E Commerce y Marketing Digital para agentes culturales - Valpara\u00ed\u00adso Creativo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.antudigital.cl\/sites\/vc\/ministerio-de-las-culturas-estrena-programa-gratuito-de-e-commerce-y-marketing-digital-para-agentes-culturales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ministerio de las Culturas estrena programa gratuito de E Commerce y Marketing Digital para agentes culturales - Valpara\u00ed\u00adso Creativo\" \/>\n<meta property=\"og:description\" content=\"Hasta el 30 de septiembre puedes inscribirte en la primera versi\u00f3n del programa formativo del Ministerio de las Culturas, las Artes y el Patrimonio, enfocado en herramientas de comercio electr\u00f3nico para el sector art\u00edstico y cultural. 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