{"id":9089,"date":"2019-03-18T23:49:35","date_gmt":"2019-03-18T23:49:35","guid":{"rendered":"http:\/\/www.valparaisocreativo.cl\/?p=3284"},"modified":"2019-03-18T23:49:35","modified_gmt":"2019-03-18T23:49:35","slug":"vlpo-la-aplicacion-web-que-reune-la-oferta-turistica-de-valparaiso","status":"publish","type":"post","link":"https:\/\/dev.antudigital.cl\/sites\/vc\/vlpo-la-aplicacion-web-que-reune-la-oferta-turistica-de-valparaiso\/","title":{"rendered":"VLPO, la aplicaci\u00f3n web que re\u00fane la oferta tur\u00edstica de Valpara\u00edso"},"content":{"rendered":"<p>Uno de los prop\u00f3sitos de Valpara\u00edso Creativo es fortalecer a la ciudad puerto como destino de turismo cultural y creativo, es por eso que uno<span style=\"font-weight: 400;\">\u00a0de los actores claves con el que hemos generado un v\u00ednculo de trabajo colaborativo es con la Ilustre Municipalidad de Valpara\u00edso y su Direcci\u00f3n de Turismo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde inicios del a\u00f1o 2018, se ha realizado un trabajo en conjunto con el fin posicionar a Valpara\u00edso como destino tur\u00edstico a trav\u00e9s de la plataforma web <\/span><a href=\"http:\/\/www.vlpo.cl\"><span style=\"font-weight: 400;\">www.vlpo.cl<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0y la app VLPO descargable a tel\u00e9fonos m\u00f3viles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">VLPO visibiliza la oferta tur\u00edstica y creativa de la ciudad, entregando al turista, visitante y habitante de Valpara\u00edso la m\u00e1s completa gu\u00eda con informaci\u00f3n de servicios, atractivos y actividades. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto hemos apoyado a desarrollar la estrategia de marketing digital, difusi\u00f3n y posicionamiento de la aplicaci\u00f3n VLPO, la gu\u00eda oficial de Valpara\u00edso <\/span><a href=\"http:\/\/www.vlpo.cl\"><span style=\"font-weight: 400;\">www.vlpo.cl<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A m\u00e1s de seis meses de su implementaci\u00f3n el impacto ha sido el siguiente (*): <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplicaci\u00f3n: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">14.268 activaciones (descarga y abrir la aplicaci\u00f3n) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5.585 \u00a0el promedio de usuarios \u00a0hasta entre diciembre 2018 \u00a0y febrero 2019. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Redes Sociales: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1415 \u00a0seguidores en Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3020 \u00a0seguidores en Facebook <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Web: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">11.170 Usuarios en sitios web<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Otras acciones: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instalaci\u00f3n de Wifi Gratuito para los usuarios \u2192 \u00a0Terminal de buses de Valpara\u00edso <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Letrero en Ruta 68 \/ Santiago-Valpara\u00edso <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">(*) cifras actualizadas al 8 de febrero 2019. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los prop\u00f3sitos de Valpara\u00edso Creativo es fortalecer a la ciudad puerto como destino de turismo cultural y creativo, es por eso que uno\u00a0de los actores claves con el que hemos generado un v\u00ednculo de trabajo colaborativo es con la Ilustre Municipalidad de Valpara\u00edso y su Direcci\u00f3n de Turismo. Desde inicios del a\u00f1o 2018, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VLPO, la aplicaci\u00f3n web que re\u00fane la oferta tur\u00edstica de Valpara\u00edso - Valpara\u00ed\u00adso Creativo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.antudigital.cl\/sites\/vc\/vlpo-la-aplicacion-web-que-reune-la-oferta-turistica-de-valparaiso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VLPO, la aplicaci\u00f3n web que re\u00fane la oferta tur\u00edstica de Valpara\u00edso - Valpara\u00ed\u00adso Creativo\" \/>\n<meta property=\"og:description\" content=\"Uno de los prop\u00f3sitos de Valpara\u00edso Creativo es fortalecer a la ciudad puerto como destino de turismo cultural y creativo, es por eso que uno\u00a0de los actores claves con el que hemos generado un v\u00ednculo de trabajo colaborativo es con la Ilustre Municipalidad de Valpara\u00edso y su Direcci\u00f3n de Turismo. 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